Aluma privacy notice

Last updated: July 10, 2024

About us

Aluma Technologies Limited (now referred to as Aluma) and our subsidiaries (“we” or “us”) are a leading provider are a leading provider of Intelligent document automation.

Our Aluma platform helps organizations reliably classify any document, turn unstructured content into actionable data, redact sensitive information, navigate to key data within PDFs and OCR large numbers of scanned documents with lightning speed.

Simply put: Documents in - Information out!

Our technology is in use across the world in many sectors, from defence to finance to healthcare, processing hundreds of millions of documents a year accurately, reliably, and quickly.

We care about protecting the personal information of our customers and visitors who use our websites, products, or services (collectively, our “Users”).

This privacy notice provides details about how your personal information is collected, shared and used by us.

To learn more about the Aluma corporate family, visit: https://www.aluma.io. If you have any questions about this privacy notice or the practices described herein, you may contact privacy@aluma.io.

GDPR

Privacy Notice – we have revised our Privacy Notice to comply with the GDPR ensuring that all individuals whose personal information we process have been informed of why we need it, how it is used, what their rights are, who the information is disclosed to and what safeguarding measures are in place to protect their information.

Information covered by this privacy notice

This privacy notice covers personal information, including any information we collect, use and share from you, as described further below. This privacy notice applies to all websites in the Aluma family, our products and services (collectively, the “Services”).

When you purchase a Service from us, your personal information will be collected, used, and shared consistent with the provisions of this privacy notice.

Information we collect from you

In the course of your use of the Services, we obtain the following information about you as described below. We collect this data for the purposes described under “How We Use Your Information”.

User information

Information that you provide prior to any registration process (such as your name, company name, email address, phone number and geographic location), when you call or email us (for support or otherwise) or when you use our products or services.

Information that you provide during the registration process (your name, company name and email address).

Use of services

Aluma processes information about you only if your service provider uploads your personal data into our systems. We are acting as a Data Processor, under instructions provided by the Data Controller. You should review your service provider’s own privacy notice for a description of how they use this information.

The sort of information we hold may include, but not be limited to; your name, postal address, email address and telephone contact numbers.

We will maintain clear and accessible records of all data processing activities. Data will only be kept for as long as is necessary to fulfil the purpose identified or as required by our contractual obligations to the service provider, unless you request to be forgotten. You should review the service provider’s privacy notice for information on their data retention policies.

Website visits and support

Data relating to your online activity on our websites or cloud services with respect to our Services, including the following:

  • IP address
  • browser type and version
  • geographic location
  • pages you view
  • how you got to our Services and any links you click on to leave our Services
  • when you update your information, communicate with us, or order new Services
  • metadata about your use and your contacts’ use of our Services and your interactions with the emails we send you (including clicks and opens)
  • your interactions with any videos we offer
  • issues you encounter requiring our support or assistance
  • any device or other method of communication you use to interact with the Services
  • requests made to the Aluma API, including frequency and types of requests

We store this data we collect in a variety of places within our infrastructure, including system log files, back end databases and analytics systems.

Other sources

  • Information you provide to us at seminars or to our partners;
  • Information you provide to us in surveys;
  • Information that is publicly available; and
  • Information you consent to us receiving from third parties.

How we use your information

We use the information we collect, both on its own and combined with any other information we collect about you, for the following purposes:

  • to provide the requested Services to you
  • to provide you with useful content
  • to ensure the proper functioning of our Services
  • to offer and improve our Services
  • to provide you with requested information or technical support
  • to facilitate your movement through our websites or your use of our Services
  • to diagnose problems with our servers or our Services
  • to ensure the Services are secure
  • to administer our websites
  • to communicate with you
  • to target prospective customers with our products or services (such targeting is only performed with your permission where your consent is required by applicable law)
  • to assist us in offering you a personalized experience or otherwise tailor our Services to you, and
  • as otherwise described in this privacy notice.

We also use the information we receive in aggregated and anonymized formats to produce reports on trends and statistics, such as mobile search trends, email open rates by industry, campaign best practices or the number of users that have been exposed to, or clicked on, our websites or evaluated or purchased our products and services.

Login with Microsoft and Google

We offer the option to login in to our Services using your Microsoft or Google account. When you choose to use login like this, we collect and store certain profile information from your Microsoft or Google account to create your Aluma account and provide our Services. This may include:

  • your name
  • your email address
  • your profile picture
  • your company name
  • the user ID associated with your Microsoft or Google account

We use this information for the following purposes:

  • to create and authenticate your Aluma account
  • to help prevent unauthorized access to your account
  • to send you important notifications about your account and our Services
  • to personalize your experience within our Services

We store login information securely within our infrastructure, using industry-standard encryption and security measures.

You can revoke our access to your Microsoft or Google account at any time through your account settings in those platforms.

By logging in with your Microsoft or Google account, you agree to allow us to collect, use, and store this information as described in this privacy notice and in accordance with our terms of service.

Sharing of information

As further described below, we will only share certain personal information with:

  • third party service providers and vendors;
  • in connection with a sale, merger, acquisition or corporate reorganization;
  • authorized users within your organization; and
  • for legal reasons.

Further information about the third parties with whom we share personal information is available here.

Sharing with third party service providers and vendors

Occasionally, we enter into contracts with carefully selected third parties so that they can assist us in servicing you (for example, providing you with secure login pages for our services and providing us with information technology and storage services) or to assist us in our own marketing and advertising activities (including providing us with analytic information and search engine optimization services).

Additional information about certain third-party service providers we share personal information with is available below. Our contracts with such third parties prohibit them from using any of your personal information for any purpose beyond the purpose for which it was shared.

  • Auth0
  • Microsoft Azure
  • Google Cloud Platform
  • Amazon Web Services

Corporate reorganizations

If we are involved in a merger, acquisition, rebranding, a sale of all or a substantial portion of our assets, or other similar sale transaction, your information will be transferred as part of that transaction. We will notify you by email and/or a prominent notice on our website of any such transfer and any choices you may have regarding your information.

Authorized users

All users authorized by you to have access to your account can view personal information stored in the account. We share information about authorized users only for legitimate purposes consistent with this privacy notice, including servicing your account and marketing products and services to you.

Legal process

Lastly, if legally required to do so, or if we have a good faith belief that such disclosure is reasonably necessary, we may disclose your personal information to courts of law, law enforcement authorities and other relevant third parties, such as internet service providers, to conduct an investigation, respond to a third party or law enforcement subpoena or court order, bring legal action, prevent harm to others or pursue other relief when you or a third party are or may be:

  • violating our terms and conditions of use;
  • causing injury or other harm to, or otherwise violating the property or other legal rights, of us, other users, or third parties; or
  • violating federal, state, local, or other applicable law.

This disclosure can include transferring your information to the U.S. and other countries outside the European Economic Area. To the extent we are legally permitted to do so, it is our policy to notify you in the event that we are required to provide your personal information to third parties in connection with a subpoena.

Security

The transmission of information via the internet, email or text message is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted through the Services or over email; any transmission is at your own risk.

Once we have received your information, we will take appropriate technical and organizational measures to safeguard your personal information against loss, theft and unauthorized use, access or modification.

When we collect financial account information, such as credit card numbers, we protect its transmission through the use of encryption such as the Transport Layer Security (TLS) protocol.

Tracking technologies and online advertising

We use cookies, web beacons, pixels, tags, scripts and other similar technologies in the course of our business. Information about the technologies we use, why we use them (for example, in connection with online advertising), and how you can control them can be found in our Cookie Policy.

Choice/Opt-out

Marketing communications from us

Email

You always have the opportunity to opt out of our marketing communications with you or change your preferences by following a link in the footer of all non-transactional email messages from us or by emailing us at privacy@aluma.io. Some communications from us are considered transactional or service communications (for example, important account notifications and billing information), and your account(s) for Aluma products and services are provided to you upon the condition that you receive these communications from us.

You must cancel your account(s) for Aluma products and services, as applicable, if you do not wish to receive any transactional or service communications. To cancel your Aluma account(s), please follow the instructions found in the terms of service for the applicable Aluma service. You may still receive marketing communications from us even after you cancel your account unless you also opt out of our marketing communications, as described above.

Phone

We may contact you by telephone, with your consent where applicable, for marketing purposes. We will check the Telephone Preference Service (TPS), Corporate Telephone Preference Service (CTPS) and our internal CRM system before making calls. If your number appears as blocked on either list, we will not call you. If you do not want to receive marketing calls, please contact customer support and we will update our records.

Cookies

Our websites use cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics.

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

Information from third parties

To manage the information we receive about you from a social networking site or other third parties (if applicable), you will need to follow the instructions from that party for updating your information and changing your privacy settings, where available.

The information we collect is covered by this privacy notice and the information the third party collects is subject to such third party’s privacy practices. Privacy choices you have made on any third party site will not apply to our use of the information we have collected directly through our Services.

Unauthorized accounts

If an account or profile was created without your knowledge or authorization, please contact customer support to request removal of the account or profile.

Retention of personal information

We retain your personal information to provide services to you and as otherwise necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We will retain your personal information for no more than seven years following the later of (i) the date on which you terminate your use of the Services or (ii) May 25, 2018, unless we are otherwise required by law or regulation to retain your personal information for longer.

Legal basis for processing your information

Depending on what information we collect from you and how we collect it, we rely on various grounds for doing processing your information under the UK GDPR, including the following reasons:

  • In order to administer our contractual relationship, including setting up your requested Services, payments, renewals and processes;
  • Because it is in our legitimate interest to run a successful and efficient business and provide you with the Services and other useful content;
  • In order to fulfil any legal obligations we may have to collect this information from you; and/or
  • Because you have provided your consent for us to do so.

Your rights

Where the United Kingdom’s General Data Protection Regulation (GDPR) applies, in certain circumstances and subject to data processing agreements, you have rights in relation to the personal information we hold about you. We set out below an outline of those rights and how to exercise those rights.

Please note that we will require you to verify your identity before responding to any requests to exercise your rights by providing details only known to the account holder. To exercise any of your rights, please email privacy@aluma.io. Please note that for each of the rights below we may have valid legal reasons to refuse your request, in such instances we will let you know if that is the case.

Access

You have the right to know whether we process personal information about you, and if we do, to access data we hold about you and certain information about how we use it and who we share it with.

Portability

You have the right to receive a subset of the personal information you provide us if we process it on the legal bases of our contract with you or with your consent in a structured, commonly used and machine-readable format and a right to request that we transfer such personal information to another party.

If you wish for us to transfer the personal information to another party, please ensure you detail that party and note that we can only do so where it is technically feasible. We are not responsible for the security of the personal information or its processing once received by the third party.

Rectification

You have the right to require us to correct any personal information held about you that is inaccurate and have incomplete data completed. Where you request correction, please explain in detail why you believe the personal information we hold about you to be inaccurate or incomplete so that we can assess whether a correction is required.

Please note that while we assess whether the personal information we hold about you is inaccurate or incomplete, you may exercise your right to restrict our processing of the applicable data as described below.

Erasure

You may request that we erase the personal information we hold about you in the following circumstances:

  • where you believe it is no longer necessary for us to hold the personal information;
  • we are processing it on the basis of your consent and you wish to withdraw your consent;
  • we are processing your data on the basis of our legitimate interest and you object to such processing;
  • you no longer wish us to use your data to send you marketing; or
  • you believe we are unlawfully processing your data.
  • Please provide as much detail as possible on your reasons for the request to assist us in determining whether you have a valid basis for erasure.

Restriction of processing to storage only

You have a right to require us to stop processing the personal information we hold about you other than for storage purposes in the following circumstances:

  • You believe the personal information is not accurate for the period it takes for us to verify whether the data is accurate;
  • We wish to erase the personal information as the processing we are doing is unlawful but you want us to simply restrict the use of that data;
  • We no longer need the personal information for the purposes of the processing but you require us to retain the data for the establishment, exercise or defence of legal claims; or
  • You have objected to us processing personal information we hold about you on the basis of our legitimate interest and you wish us to stop processing the personal information while we determine whether there is an overriding interest in us retaining such personal information.

Objection

You have the right to object to our processing of data about you and we will consider your request. Please provide us with detail as to your reasoning so that we can assess whether there is a compelling overriding interest in us continuing to process such data or we need to process it in relation to legal claims.

You also have the right, at any time, to object to our processing of data about you in order to send you marketing, including where we build profiles for such purposes and we will stop processing the data for that purpose.

Withdrawal of consent

Where you have provided your consent to us processing your personal data, you can withdraw your consent at any time by emailing privacy@aluma.io.

Third party links and information collection and use by our users

Some of our Services may provide links to other websites. Because we do not control the information policies or practices of these third party sites, you should review their privacy policies to learn about how they collect and use personal information.

You may also log in to some of our Services using sign-in services such as Microsoft Online or an Open ID provider. These services will authenticate your identity and provide you with the option to share certain personal information with us, such as your name and email address to pre-populate our sign-up form.

For example, these services may collect your IP address, which page you are visiting on our websites, and may set a cookie to enable it to function properly.

Children

Our Services are not directed to persons under 18. We do not knowingly collect personal information from children under 18. If a parent or guardian becomes aware that his or her child has provided us with personal information without such parent or guardian’s consent, he or she should contact us. If we become aware that a child under 18 has provided us with personal information, we will delete such information from our files.

Data transfer

In providing the Services to you, your personal information will not be transferred to outside of the European Economic Area (EEA). Should any changes to this notice take place, appropriate safeguards will be introduced in accordance with the GDPR regulations and this will be communicated to Users accordingly.

For transfers of personal information within the Aluma corporate family, such transfer will be under the Commission’s model contracts for the transfer of personal data to third countries (i.e., the ICO’s International Data Transfer Agreements or Addendum to the European Commission’s Standard Contractual Clauses)

Data Protection Officer

Our Data Protection Officer’s contact details are:

  • Mark Wightman
  • privacy@aluma.io
  • +44 800 242 5489

Complaints

In the event that you wish to make a complaint about how we process your personal information, please contact our representative at privacy@aluma.io and we will try to deal with your request. This is without prejudice to your right to raise a complaint with the UK Supervisory Authority (Information Commissioner’s Office) by contacting:

Information Commissioner’s Office

Website: https://ico.org.uk/make-a-complaint/
Telephone: +44 (0) 303 123 1113
Live Chat: https://ico.org.uk/global/contact-us/live-chat

Notification of changes

We reserve the right to modify this privacy notice at any time, so please review it frequently. If we decide to change this privacy notice in any material way, we will notify you here. Your continued use of any Services constitutes acceptance to any such changes.